About Us

How it all began… forever bows staff pic 3

Forever Bows is a well established venue decoration business based in Newport, South Wales.
The business was started in 2007 by young entrepreneur Sarah Jane Rafferty as a small balloon
decoration company after creating spectacular displays at her eighteenth birthday party.
Following on from her own party, Sarah was inundated with requests from friends and family to
create such displays at their own events. Sarah ran the business in her free time, alongside her
University studies to become a design technology teacher.

After a flurry of success in the party market, Sarah felt she could move the business forward as she
also had many requests for chair covers, sashes and table centrepieces. She felt there was an
opening in the market for her to offer these items but at affordable prices.

Sarah later found her heart lead more with her business than her teaching career and therefore left
teaching to run the business full time putting 100% into her flare for design and detail. This was the
making of Forever Bows. In 2011, Sarah and her partner Martyn decided to start a family and later on
found they were expecting their first child, a little boy. Stepping away from teaching gave Sarah more Forever Bows Showroom
time to focus on her love for her business and she was able to open her first showroom in Risca.

With more focus on growing the business, Sarah was able to reach out and serve a wider range of
customers. Forever Bows quickly grew to be a highly sought after wedding decoration company,
recognised for quality products, competitive prices, reliability and excellent customer service.
As the client base grew with so many happy customers so did the business.

After a successful few years in her Risca showroom, Sarah could see that a high volume of customers
were travelling from the cities of Newport, Cardiff and the surrounding areas and felt this was the
time for her to expand the business even further in a more central location. This lead Sarah to open
her second showroom, ‘South Wales’ largest wedding venue decoration showroom’ in Newport. As a
parent herself Sarah knows how hard it can be to shop in leisure with little one in tow so she has
included a children’s play area in the new showroom to keep the little ones entertained.

Forever Bows is the venue decoration company of choice for many of the top hotels and wedding staff pic 1
venues throughout the South Wales Region. The team actively listen to the customer’s needs and
aim to continually grow the business to reflect the demands of up to date and unique quality
products. Sarah’s knowledge and interest of each and every product that she sources has enabled
her to lead the market offering carefully selected high quality products which are all displayed
in the Newport showroom.

If you’re planning a special event and looking to decorate your venue, make Forever Bows your first call.

Let Forever Bows transform your dreams into a reality…